![]() Typically, a WeChat Service Account is best for most businesses. There are 2 types of WeChat public accounts most suitable for brands: WeChat service account, WeChat subscription. While registering, you will have to pick a type of WeChat Official account. What Are The Different Types of WeChat Official Accounts A verified official account has access to additional features and benefits, such as advanced customization options, user data, and the ability to run advertising campaigns. WeChat offers an official account verification process, which adds a level of credibility and trust to foreign brands. By leveraging WeChat Pay, foreign brands can facilitate seamless and convenient transactions, making it easier for Chinese consumers to make purchases. WeChat is integrated with WeChat Pay, a popular mobile payment method in China. This data-driven approach can help foreign brands optimize their campaigns and improve customer engagement. Brands can use these features to gain insights into their audience, track user behavior, and tailor marketing strategies accordingly. There are available tools for customer relationship management (CRM) and data analytics. Brands can set up online stores, accept payments, and leverage WeChat’s built-in features like social sharing and peer recommendations to drive sales. WeChat official accounts offer e-commerce capabilities, allowing foreign brands to sell products directly within the platform. By providing valuable content, brands can establish themselves as industry experts and build credibility. This allows foreign brands to create and distribute engaging and informative content to their target audience. WeChat official accounts support various types of content, including articles, videos, images, and audio. This allows foreign brands to engage with Chinese consumers, provide customer support, and build relationships. WeChat enables direct communication between brands and consumers through features like text messaging, voice messaging, and video calls. By creating and maintaining an official account, companies can share content, promote products or services, and reach a large audience of potential customers. WeChat official accounts provide a platform for foreign brands to increase their visibility and exposure in the Chinese market. Let’s take a look at some of the key advantages of creating a WeChat public account for your company in China: Brand Exposure Benefits of Using WeChat Official Account for Foreign BrandsĪ WeChat business account offers many features that are very beneficial for brands present in the Chinese market. It presents an unmissable opportunity for companies looking to connect with potential Chinese customers directly and navigate local markets with great success. WeChat’s user numbers have soared to unprecedented levels, making it the largest and most active social network platform available. With a staggering 80% of the population relying on this platform for communication and organization, email simply doesn’t cut it. Mastering WeChat is an absolute must for businesses looking to tap into China’s thriving market. WeChat’s penetration of Chinese Netizens reaches 93% in China’s Top Tier cities. On average, 60% of WeChat users open the app more than 10 times per day. ![]() The barriers to entry into WeChat are actually an advantage for savvy businesses that seize the chance to market themselves on China’s largest and most active social network. WeChat recently hit a record level of 1.26 billion monthly active users on the platform. WeChat Hit 1.2 Billion Monthly Active Users ![]() There are two main types of WeChat official accounts: Subscription accounts and Service accounts. They are business accounts that allow companies to publish content, gather followers, and promote their products or services. WeChat official accounts are public accounts on the Chinese social media platform WeChat.
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